Darren Mahaffy’s Profile

Active 11 hours, 23 minutes ago
Darren Mahaffy
Location
Surrey
Where do you work?
University of British Columbia, Sauder School of Business
Bio
I have 25+ years’ experience in business leadership, strategy and marketing, focused in the consumer packaged goods space. Currently, I am the Principal and Found of Mahaffy Strategic Services and an Adjunct Professor in the Marketing and Behavioural Science Division at UBC Sauder. I have built brands at major health and beauty companies like Procter & Gamble and Gillette along with food businesses such as Tropicana, Campbells and Weston Foods. In 2011 I moved to Vancouver to help build smaller brands in the natural and organic food sectors in Vancouver with Nature’s Path Organic Foods, Silver Hills Bakery and Optimi Nutraceuticals. In my (alleged) spare time I am a minor hockey official and officiating trainer.

Courses

EDDL 5151: Contemporary Issues in Technology Enhanced Learning (Summer 2024 Webster)

EDDL 5151: Contemporary Issues in Technology Enhanced Learning (Summer 2024 Webster)

EDDL 5151: Contemporary Issues in Technology Enhanced Learning (Summer 2024 Webster) Participants will explore a variety of methodologies, tools and technologies to enhance teaching and learning in their specific educational context. They will engage in critical discourse about the use of information technology in a number of different educational settings, evaluate the resources available to them, and develop strategies to make the most effective use of those resources for themselves and their students.

Projects

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